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This course is aimed at anyone working in hospitality setting who has responsibility for social media and digital marketing.
The OCN Level 2 Award in Digital Marketing will develop knowledge and skills in the use of internet and communications technologies for marketing activities, including search engine optimisation and the use of mobile and internet technologies for marketing applications to maximise customer engagement and increase revenue.
A hospitality business will gain an employee skilled in enhancing online visibility, engaging customers via social media and mobile marketing, creating targeted strategies for specific customer groups, and using cost-effective tools to improve digital presence, ultimately driving stronger customer relationships, competitive adaptability, and modern marketing capabilities in-house.
To achieve the qualification a workbook for each unit will be completed. Learners will cover four units:
The course will be delivered over 6 online classes from 9.30am to 1pm every Wednesday morning commencing 19th February 2025 to 26th March 2025 and further one to one short tutorial and presentation sessions scheduled individually on a Wednesday morning weekly to 14th May 2025
Please note there will be no class on Easter week as the college is closed for half term break.
For full course information, entry requirements and application, please click here to visit the Belfast MET website.
Responding to the Coach Nightclub drinks promotion, Colin Neill, Chief Executive of Hospitality Ulster said:
“Irresponsible promotions have no place in our industry and we condemn them outright. We believe the imagery associated with this promotion is unacceptable and have referred it to the Independent Complaints Panel for the industry’s Responsible Retailing Code.
READ MORE
Irish News Column, August
By Colin Neill, Chief Executive, Hospitality Ulster
‘Tourism Tax’ a non-starter warns Hospitality Ulster
Trade NI, Northern Ireland’s largest business coalition, representing Hospitality Ulster, Manufacturing NI and Retail NI, has today met with the Shadow Chancellor, Rt Hon John McDonnell MP, who is visiting Belfast.
Reacting to the news that Julian Smith has been appointed as the new Secretary of State for Northern Ireland, Trade NI (the alliance of Hospitality Ulster, Retail NI and Manufacturing NI) in a joint statement commented: