HOSPITALITY SECTOR CONTINUES TO PRIORITISE LABOUR CHALLENGES DESPITE ECONOMIC PRESSURES

30 January 2025

Despite the economic challenges currently facing the hospitality sector – set to intensify in April with the implementation of the UK Government’s budget – the industry remains committed to addressing one of its most pressing concerns: staffing.

In the face of these economic challenges, it may be easy to overlook the ongoing need to upskill and nurture careers in the hospitality sector. However, failing to invest in talent development now could have long-term consequences, making it even harder for the industry to recover when economic conditions improve.

Through a collaborative approach under the Hospitality & Tourism Skills Board – NI Region, led by Hospitality Ulster, the industry has united with key stakeholders, including both the Department for the Economy and the Department of Finance, as well as the FE Colleges Curriculum Hub at Belfast MET, to co-design a suite of twelve accredited courses.

With the 'Get into Bartending' and 'Food Service' courses now well established, and several others in development, the partnership is currently piloting three new courses.

• OCN NI Level 2: Digital Marketing: This course develops knowledge and skills in internet and communication technologies for marketing activities, covering search engine optimisation (SEO) and the use of mobile and online technologies to enhance customer engagement and drive revenue.
  
  
• Level 2 Barista: Designed to equip hospitality staff with the skills and knowledge required to prepare and serve hot and cold beverages in various hospitality settings.
  
  
• Level 2 Principles of Customer Service: Aimed at helping hospitality professionals develop excellent customer service skills to enhance guest experiences and satisfaction.

The initiative is supported by the Employee Wellbeing & Development Promise, an employer-led commitment to staff development, work-life balance, and mental health support.

Colin Johnston, Chair of the HTSB- NI Region said:

“These courses are being delivered at a time when the sector is under significant economic pressure, with further challenges looming as the upcoming wage and Employer National Insurance Contribution (ENIC) increases in April add to an already burdensome VAT rate and lack of rates relief. However, this initiative demonstrates the sector’s unwavering commitment to providing long-term, well-paid careers while contributing to Northern Ireland’s economic development.

“The hospitality industry offers diverse employment opportunities at various entry levels, and with the support of these accredited courses, we are ensuring clear career pathways for those eager to progress. At the same time, these programmes equip employees with valuable skills that benefit both them and their employers.

“By March 2025, we will have trained over 250 people through our 'Get into Bartending' course, with an employment success rate of around 50%, clear evidence that our efforts are making a tangible impact. Some may ask why we are prioritising skills and staffing despite the financial challenges facing the sector. The answer is simple: if we lose focus on workforce development now, we will be ill-equipped to recover when economic conditions improve.

“Moreover, as the fourth-largest private sector employer in Northern Ireland, our investment in staff development has far-reaching benefits, not just for our industry but for the wider economy as well.”