29 April 2014

The greatest celebration of Northern Ireland's pub culture is coming to a pub near you soon, as The Great Ulster Pub Week kicks off on Thursday 1st May 2014.


For nine days and nine nights (1st-9th May 2014), pubs across Northern Ireland will show their best side with a packed programme of hundreds of events.

The Great Ulster Pub Week will be the biggest pub centric multi-venue event seen in Northern Ireland and will showcase all that's 'Great' about the Ulster pub. Over 160 pubs from right across Northern Ireland are signed up to be part of the exciting pub celebration, with hundreds of unique events showcasing great food, great entertainment and great craic set to take place.

From live music, magic, theatre productions, poetry readings and pub quizzes to arts & crafts workshops, film screenings and charity challenges, The Great Ulster Pub Week will offer a diverse array of events that's sure to surprise and delight pubgoers across Northern Ireland.

For foodies, there'll be special Great Ulster Pub Week menus in participating pubs, as well as wine and craft beer tastings, new cocktail list launches and much more besides.

And as the build up for the Giro d'Italia begins, many pubs are dialling up the Pink Power, with special Giro themed promotions, competitions and events running as part of their Great Ulster Pub Week programmes of activity.

The Great Ulster Pub Week will kick off on Thursday 1st May 2014 with a World Record attempt to stage the world's largest simultaneous multi-venue pub quiz in association with Downtown Radio, in aid of Cash For Kids. The attempt, which will see registered Great Ulster Pub Week pubs across NI take part in the live pub quiz, will be broadcast on Downtown at 10pm on Thursday 1st May, and aims to beat the current record of 2,679 participants in 39 venues.

So far, over 30 pubs have signed up to take part, with more expected to join the roster in the next week. A full list of participating pubs is available for people wanting to take part in the historic World Record attempt.

Commenting on the launch of The Great Ulster Pub Week, Mark Stewart, chairman, Pubs of Ulster said:

"From the traditional country pub, to the cosmopolitan city centre wine bar; pubs play a vital part in our economic, social and cultural past, present and future and 'The Great Ulster Pub Week' aims to recognise and build upon this.

"The packed programme of Great Ulster Pub Week events highlights the incredible range of cultural activity taking place in pubs right across Northern Ireland and we hope the week inspires people to explore some of our truly Great local pubs."

The Great Ulster Pub Week aims to reposition the pub in the hearts and minds of people in Northern Ireland, and support an industry which is not only extremely important to the local hospitality and tourism sectors, but also to the wider economy.

Commenting on the initiative, Colin Neill, CEO, Pubs of Ulster said:

"We are lucky to have such a huge selection of award-winning and iconic pubs and through The Great Ulster Pub Week, we want to encourage people to visit their local pub and experience this for themselves.

"Pubs are no longer just about alcohol; they're increasingly focused around great quality food, entertainment and events. The Great Ulster Pub Week will showcase all of this and more; giving people a reason to return to their local pub."

In pubs right across Northern Ireland, The Great Ulster Pub Week will create a real buzz, serving as an important reminder of how 'Great' Ulster's pubs truly are.

The Great Ulster Pub Week kicks off on Thursday 1st May 2014 and is supported by Discover Northern Ireland, Coca Cola, Coors Light, Guinness, Harp, Heineken, Jameson and Tennent's, with media partners, Downtown/Cool FM, Hospitality Review NI and The Sunday Life.

A special promo video, filmed by local filmmaker, Ben Price and sound tracked by local band, Pretty Child Backfire can be viewed at

For further information check out our Pub Finder or find The Great Ulster Pub Week on Facebook, Twitter, YouTube and Instagram using the hashtag, #UlsterPubWeek