Belfast Tourism Development Programme

24 September 2013

Belfast Premises:

Do you want to grow your tourism business and increase your sales?
Do you want to make the most of forthcoming city events?
Do you want to identify new markets?

Belfast City Council are launching an exciting new programme to help you grow your tourism business.

It will help you to develop new tourism product, increase sales, deliver best in class experiences and maximise on the opportunities provided by future city events and initiatives.

The programme starts in October 2013 and will include the following elements:

mystery shop and audit of your business four workshops looking at sales, product development, innovative marketing and allowing you to complete the World Host Customer Service and Ambassador Programme. best practice visit 3.5 days one-to-one mentoring and development of a two-year business improvement plan a meet the buyer event and a minimum of 3 sales meetings.

Who should participate?

The programme is open to small businesses and social enterprises.

To be eligible you must be:

a small business or social enterprise (less than 20 employees) in the hospitality and tourism sector, based in the Belfast City Council area a successful business, with the capacity to grow.

You must also demonstrate that you have the time and resources to commit to this programme. Interested businesses will be selected through a competitive recruitment process. Applicants to our business development programmes must meet our good relations and quality criteria.

Please note that Invest NI client companies and retail businesses are not eligible for this programme.

How much does it cost?

Belfast City Council is investing heavily in this programme to support participating businesses to maximise growth and sales opportunities.

The cost to you is only £95 + VAT (per participant).

To request an application form, or to discuss any aspect of this programme, please contact Rhonda Lynn on 028 9027 0229 or email

Completed applications should be returned to Rhonda Lynn by 12 noon, Friday 27 September 2013.

This project is part funded by the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.