Pubs Hear The Meade For A Profit Cocktail
13 March 2013
Illusionist David Meade uses his knowledge of psychology to help pubs across Northern Ireland develop their ‘Profit Cocktail'.
In an interactive workshop at the Pubs of Ulster AGM (Tower Hotel in Derry/Londonderry on 21st March), TV star and motivational business speaker, David Meade will guide publicans through a host of practical techniques that focus on driving sales by developing their customer experience. Combining his personal interests of popular psychology, consumer behaviour and choice with the performance of mentalism, this innovative workshop will encourage publicans to think critically about the challenges around them and how to strive for success in a challenging marketplace.
Commenting on the unique event, Colin Neill, CEO, Pubs of Ulster said: “Using the skills of a mentalist to teach businesses how they can increase profit may sound a little strange, but in today's competitive market place there is a huge difference between being open for business and being ready for business. David has unique skills that give a rare insight into customer behaviour and motivating staff. With the future of our industry dependent on delivering a high quality product, David's 'Profit Cocktail' brings together all the ingredients necessary to deliver both a great customer experience and a healthy profit."